Go-To-Market Manager

About the role

Digicel is looking for a Go-To-Market (GTM) Manager in Paramaribo who provides end-to-end leadership of the company's sales channels, including Grey Market, Retail, Digicel Fibre, FOTS (Field Operations & Trade Sales) and other assigned channels. The role directly manages channel leads and their teams and is accountable for channel strategy, people performance, operational execution, customer experience and commercial targets.

Key responsibilities

• Lead channel leads and their teams, setting priorities, accountabilities, performance expectations and ways of working.
• Develop annual and quarterly go-to-market and channel plans aligned with the commercial strategy, translated into measurable targets and action plans.
• Own delivery of revenue, sales volume, acquisition, retention, productivity, customer experience and other channel KPIs, acting quickly when performance slips.
• Maintain an effective channel organization, coverage model and allocation of people and resources, recommending structural or capacity changes.
• Lead the full people-management cycle with HR, including recruitment, onboarding, coaching, performance reviews, development and succession planning.
• Oversee campaigns, promotions, product launches and service introductions, ensuring readiness across people, training, processes, systems, inventory and sales materials.
• Analyse sales performance, customer behaviour, market conditions and competitor activity to find opportunities and gaps.
• Resolve cross-channel issues such as territory, account ownership, service hand-offs and channel conflict.
• Partner with Marketing, Product, Customer Experience, Finance, Technology, Operations, HR and Supply Chain, and prepare channel budgets and resource plans.
• Ensure compliance with company policies, commercial controls, brand standards and regulatory requirements, and report forecasts, risks and recommendations to senior management.

Required profile

• Bachelor's degree in Business, Marketing, Commercial Management or a related field.
• At least five years of progressively responsible experience in sales management, channel leadership, go-to-market strategy or commercial operations; telecom or FMCG experience preferred.
• Proven line-management experience leading multiple teams or channel leaders, with a track record of sales growth and multi-channel performance improvement.
• Strong commercial, analytical, organizational and problem-solving skills, and excellent communication, stakeholder management and presentation abilities.

Required skills

• Microsoft 365: Word, Excel, PowerPoint and Outlook.
• Sales forecasting, budgeting, performance reporting and channel planning.
• Coaching, performance management and leadership development.