Go-To-Market Manager

About the role

The Go‑To‑Market (GTM) Manager leads the company’s sales channels—including Grey Market, Retail, Digicel Fibre, Field Operations & Trade Sales, and other assigned channels. Reporting to senior management, the role is responsible for channel strategy, operational execution, customer experience, and delivering commercial targets.

Key responsibilities

• Directly lead channel leads and their teams, setting priorities, performance expectations, and ways of working.
• Develop annual and quarterly GTM and channel plans aligned with the commercial strategy, translating them into measurable targets.
• Own revenue, sales volume, acquisition, retention, productivity, and customer‑experience KPIs, taking corrective action when needed.
• Maintain an effective channel organization, coverage model, and resource allocation; recommend structural changes based on performance.
• Partner with HR on the full people‑management cycle: recruitment, onboarding, coaching, performance reviews, development, and succession planning.
• Provide hands‑on leadership, establish governance, operating standards, and share best practices across channels.
• Oversee campaign, promotion, product launch, and service introduction readiness across people, training, processes, systems, inventory, and sales materials.
• Implement disciplined performance routines using dashboards, forecasts, channel reviews, and action logs.
• Analyze sales performance, customer behavior, market conditions, and competitor activity to identify opportunities and gaps.
• Manage cross‑channel interdependencies and resolve territory, account ownership, and channel‑conflict issues.
• Collaborate with Marketing, Product, Customer Experience, Finance, Technology, Operations, HR, and Supply Chain to remove execution barriers.
• Prepare and manage channel budgets and resource plans within delegated authority.
• Ensure compliance with company policies, commercial controls, brand standards, and regulatory requirements.

Required profile

• Proven experience leading multiple sales channels or similar commercial functions.
• Strong people‑management capabilities, including recruitment, coaching, and performance development.
• Ability to translate strategic objectives into actionable plans and measurable results.
• Excellent analytical skills to interpret sales data, market trends, and competitor activity.
• Effective cross‑functional collaboration and stakeholder management.
• Track record of delivering revenue growth and operational excellence.

Required skills